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Zee Network expected the channel to launch by August 2004, but the launch did not take place until September. Its proposed Telugu-language channel marked the network's first venture into the southern India entertainment market. īy 2004, the Zee Network had a strong presence in northern, eastern and western India, with channels in Bengali, Gujarati, Marathi, and Punjabi. Zee Telugu is the 9th most watched channel across all genres with TRP of 1593 impressions during week 10 ratings in March 2021. It was launched in the year 2005 and owned by Zee Entertainment Enterprises. Zee Telugu is an Indian Telugu-language general entertainment pay television channel in India.

(to be merged with Sony Pictures Networks India)